The giant poster was the largest of its kind in Canada measuring 380 ft tall x 111 ft wide and it featured 2010 Olympic Women’s Freestyle Skier Kristi Richards.
The material was made of Graphic Film manufactured by 3M Canada. Normally such a material cannot be recycled, but 3M has developed a way to do that. However, the job has to be done outside Canada.
It takes about seven days to remove the poster and the workers started the job last week, so by today, it should be pretty well done. The material will then be shipped to a recycling plant in New Jersey to be ground up and used as a binding agent in limestone tiles.
The company, Mannington, a flooring manufacturer developed the first known way of recycling post-use adhesive-backed graphic materials.
So the 2010 Olympics had been a catalyst that encouraged a firm like 3M to look for ways to reduce the environmental impact of its commercial waste.