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Top Canadian fashion designer Evan Biddell was in Hangzhou to take part in the fashion week 杭州时装节 天堂丝绸武林衣秀 and put on a catwalk runway show that gained him plenty of fashion admirers in China. Biddell was a participant of the 2011 World Music Fashion Festival (WMFF) organized by Empress Media of Vancouver. WMFF brought together an international team of fashion designers including Paul Hardy, Juma, Fala Chien, Arido Jewelry & Kyuin Chae from the U.S., Canada and France. Musical groups Isis Salam and DJ Fathom and Behind Sapphire were also invited to perform in five Chinese cities during the month-long tour that concluded in Hangzhou on Sep 26, 2011.


Evan Biddell in Hangzhou, China

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In Neijiang, Sichuan, U.S. fashion designer Juma put on a special presentation of its clothing line and made good use of the talent of a local aspiring model-dancer named Fei Fei who did a Michael Jackson Moonwalk number on stage as if to emphasize the youthful appeal of the New York-based fashion line.

The evening’s performance was part of the 2011 World Music Fashion Festival (WMFF) tour organized by Empress Media of Vancouver. WMFF brought together an international team of fashion designers including Paul Hardy, Juma, Fala Chien, Arido Jewelry, Evan Biddell & Kyuin Chae from the U.S., Canada and France. Musical groups Isis Salam and DJ Fathom and Behind Sapphire were also invited to perform in five Chinese cities during the month-long tour that concluded in Hangzhou on Sep 26, 2011.

Juma Fashion & Fei Fei Moonwalk, Neijiang, China

Neijiang, China

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Wrapping up a special two-night engagement in Neijiang, Sichuan, China, the 2011 World Music Fashion Festival (WMFF) models and crew bid an emotional farewell to an enthusiastic crowd who showed up to enjoy an evening of western culture, music and fashion design. And what a finale! First, hip hop electro rap singer Isis Salam joined forces with Canadian experimental pop band Behind Sapphire, DJ Fathom and backup singers to perform a number of songs and then the models, crew, and all the designers — Paul Hardy, Arido Jewelry, Evan Biddell, Juma, Kuyin Chae and Fala Chien went on stage to say goodbye. Major sponsors such as China Unicom, China Eastern Airlines and others also joined in as well.

Isis Salam and Behind Sapphire in Neijiang, China


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In Neijiang, Sichuan, China, Arid Chappel of Arido Jewelry and Supermodel Stacey McKinzie of Walk This Way Workshops were interviewed by Empress Media host Ling-li Kong. It is all part of the 2011 World Music Fashion Festival (WMFF) tour that brought together an international team of fashion designers including Paul Hardy, Juma, Fala Chien, Arido Jewelry, Evan Biddell & Kyuin Chae from the U.S., Canada and France. Musical groups Isis Salam and DJ Fathom and Behind Sapphire were also invited to perform in five Chinese cities during the month-long tour that concluded in Hangzhou on Sep 26, 2011.

Arido Chappell & Stacey McKenzie Interviews in Neijiang, China

Neijiang, Sichuan, China

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On the enormous stage set up for the closing ceremony of the 2011 Hangzhou Fashion Week, Isis Salam and DJ Fathom performed a few of the Canadian Electro-Rap sensation’s own songs (In The Beginning, Drive Inn — Azari III etc.) The event was broadcasted live to a TV audience of about 100 million in the Shanghai-Hangzhou region. Amidst the hip-hop beat of Salam’s last number, models from Canada, U.S. and Asia strutted around showcasing the exquisite designs of Evan Biddell, one of Canada’s top fashion designers. Sharing the same stage in the evening were other participants of the 2011 World Music Fashion Festival (WMFF) which included designers Fala Chien, Juma, Paul Hardy, Arido Jewelry & Kyuin Chae. Vancouver music group Behind Sapphire also made an appearance. On the Chinese side, there were fashion runways, designer presentations, model catwalks, signers, famous personalities and award ceremonies. Hangzhou was the last stop for the 2011 WMFF which was organized by Empress Media of Vancouver and the tour concluded on Sep 26, 2011.

Hip-Hop Electro-Rap Singer Isis Salam in Hangzhou, China

Hangzhou, China

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Canadian model-singer Ashley Hynes did double-duty and performed in Neijiang, China during one of the stops of the 2011 World Music Fashion Festival (WMFF) tour on Sep 19, 2011. Providing drumbeats was Steven Ward of Vancouver-based Behind Sapphire. DJ Fathom backed up the duo in the background. The two-night event was arranged by the Sichuan government and aimed at introducing to the local population the appeal of western culture, music and fashion design. Ms. Hynes was a participant of the 2011 World Music Fashion Festival (WMFF) organized by Empress Media of Vancouver. WMFF brought together an international team of fashion designers including Paul Hardy, Juma, Fala Chien, Evan Biddell, Arido Jewelry & Kyuin Chae from the U.S., Canada and France. Musical groups Isis Salam and Behind Sapphire were also invited to perform in five Chinese cities during the month-long tour that concluded in Hangzhou on Sep 26, 2011.

Model/Singer Ashley Hynes in Neijiang China

Neijiang, CHina

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Canadian experimental pop band Behind Sapphire performed at the closing ceremony of the 2011 Hangzhou Fashion Week being held at the West Lake Cultural Square on Sep. 26, 2011. The mini-concert during which Behind Sapphire sang two songs was recorded by HangZhou TV station which was later broadcasted to reach an audience of 100 million in the area. The Vancouver-based band was part of the musical act which also included Isis Salam who were invited to joined the month-long 2011 World Music Fashion Festival China tour that concluded in late September, 2011. WMFF was organized by Empress Media who brought together an international team of fashion designers including Paul Hardy, Juma, Evan Biddell, Arido Jewelry & Kyuin Chae from the U.S., Canada and France.

Behind Sapphire in Hangzhou

Hangzhou, China

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To showcase his clothing collection, premiere Canadian fashion designer Paul Hardy had his models strolled leisurely around the 100-meter wide stage at the closing ceremony of the 2011 Hangzhou Fashion Week held at the West Lake Cultural Square on Sep. 26, 2011. Also appearing in the same event were designers Juma, Evan Biddell, Fala Chien, Arido Jewelry & Kyuin Chae as part of the 2011 World Music Fashion Festival (WMFF) organized by Empress Media of Vancouver. Musical groups Isis Salam and Beyond Sapphire were also invited to perform in five Chinese cities during the month-long tour that concluded in Hangzhou, China.

Paul Hardy in Hangzhou


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Because the Neijiang, China venue was a theatre with a conventional stage and not a runway, Canadian fashion designer Evan Biddell arranged to have his models stroll across the stage while images that suggested an apocalyptic future of an industrialized city (coincidentally, Neijiang being a vibrant example of that) were rear-projected onto the screen. It certainly was a novel way to present a fashion show especially deep inside China in a place like Neijiang, Sichuan, China. The two-night engagement was arranged by the government so the local populace can learn more about western culture, fashion and music. Biddell was one six designers on the World Music Fashion Festival (WMFF) tour which also included Paul Hardy, Kyuin Chae, Fala Chien, Juma and Arido Jewelry. Musicians such as Isis Salam, Behind Sapphire and Ashley Hynes also performed.

Evan Biddell Fashion Show in Neijiang, China

Neijiang, China

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Unguarded moments caught on video of the 2011 World Music Fashion Festival (WMFF) international models which also included VIP Super-Model Stacey McKenzie having fun when they are not walking the catwalk for designers Evan Biddell, Fala Chien, Juma, Kyuin Chae, Paul Hardy and Arido Jewelry in five Chinese cities including Shanghai, Dalian, Chengdu, Neijiang & Hangzhou. On a day-off in Dalian, the girls went on a city tour and later visited a beach and did some Babewatch-style beach run.
Video – WMFF models on Dalian city tour

Dalian China

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