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Canadian experimental pop band Behind Sapphire performed at the closing ceremony of the 2011 Hangzhou Fashion Week being held at the West Lake Cultural Square on Sep. 26, 2011. The mini-concert during which Behind Sapphire sang two songs was recorded by HangZhou TV station which was later broadcasted to reach an audience of 100 million in the area. The Vancouver-based band was part of the musical act which also included Isis Salam who were invited to joined the month-long 2011 World Music Fashion Festival China tour that concluded in late September, 2011. WMFF was organized by Empress Media who brought together an international team of fashion designers including Paul Hardy, Juma, Evan Biddell, Arido Jewelry & Kyuin Chae from the U.S., Canada and France.

Behind Sapphire in Hangzhou

Hangzhou, China

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To showcase his clothing collection, premiere Canadian fashion designer Paul Hardy had his models strolled leisurely around the 100-meter wide stage at the closing ceremony of the 2011 Hangzhou Fashion Week held at the West Lake Cultural Square on Sep. 26, 2011. Also appearing in the same event were designers Juma, Evan Biddell, Fala Chien, Arido Jewelry & Kyuin Chae as part of the 2011 World Music Fashion Festival (WMFF) organized by Empress Media of Vancouver. Musical groups Isis Salam and Beyond Sapphire were also invited to perform in five Chinese cities during the month-long tour that concluded in Hangzhou, China.

Paul Hardy in Hangzhou


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Hello Vancouver! Just got back from China after a month-long tour of a number of Chinese cities including Shanghai, Dalian, Chengdu, Neijiang and Hangzhou. Barely recovering from the trip and missing China so much already…
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Anyway, New York-based fashion designer Juma put on an exquisite display of its clothing line in Hangzhou China at the closing ceremony of the 2011 Hangzhou Fashion Week 2011 being held at the West Lake Cultural Square on Sep. 26, 2011. Juma was a participant of the 2011 World Music Fashion Festival (WMFF) organized by Empress Media of Vancouver. WMFF brought together an international team of fashion designers including Paul Hardy, Juma, Fala Chien, Evan Biddell, Arido Jewelry & Kyuin Chae from the U.S., Canada and France. Musical groups Isis Salam and Beyond Sapphire were also invited to perform in five Chinese cities in September 2011.
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VIDEO – Juma in Hangzhou Fashion Week Closing Ceremony

West Lake Cultural Square, Global Centre, Hangzhou, China

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